Booths
Increased website visits by over 200%
Requirements:
Booths, the UK's largest independent supermarket chain, asked the Fat Media team to design and build their new website with a bespoke content management system and a range of interactive and engaging features.
A key requirement was to encourage repeat visits and to enable dialogue with customers through the website.
Fat Media Solution:
- Content management system built specifically for the project in .NET
- Homepage interactive flash element that is fully content managed
- Enhanced recipes section to encourage repeat website visits and customer comments
- Competitions module
- Secure media centre for company press releases
- Advanced page editor that utilises customised page templates
- Interactive offers section
- Hosting on a premium Windows server with daily backups
- Search engine optimisation
- Website analytics
Results:
Since the new website went live the visits have increased by over 200% with repeat visits increasing by 53% and dwell time on the site growing by over 40%.
The competitions section has been a fantastic data capture tool that is helping fuel future marketing initiatives and to help Booths relay important information to their customers.
To view the website click here.