Encona Sauces
Bringing taste exploring online
Requirements:
To create a visually attractive website that supports the offline marketing strategy and branding of Encona Sauces.
The project required the website to be content managed for the easy addition of new products and associated recipes.
Fat Media Solution:
- Web design
- Content management system
- Database driven products and recipes section
- Competitions module
- Interactive flash elements such as product rotator and chilli heat slider
- Hosting on a premium Windows server with daily backups
- Search engine optimisation
- Advanced website analytics
Results:
The new website extends the Encona ‘taste explorers’ theme into the online arena.
The flash features such as product rotator and chilli heat slider are being widely used, making it easy and interactive for a customer to find a product and associated recipe.
The website enquiry forms have provided invaluable insight into consumer feelings towards the brand.
To view the website click here.