Morecambe Football Club
Delivering first division digital marketing to one of the newest Football League clubs
Requirements:
To develop, enhance and deliver a digital marketing strategy that provides and pushes information, creates new revenue streams and supports the on-going strategy of building Morecambe Football Club.
Fat Media Solution:
- Delivered four different websites working with partners such as Football League Interactive
- Advanced content management systems including a full e-commerce solution
- CGI fly-throughs and galleries to promote the new stadium
- Detailed online questionnaire to support the planning process
- Advanced image gallery
- Intuitive navigation systems
- Hosting on a premium Windows server with daily backups
- Search engine optimisation
- Advanced website analytics
Results:
A huge leap forward in its digital strategy that helped generate new revenue streams and create the opportunity for substantial growth in the future.
The Fat Media team then worked in partnership with the club and the Football League to deliver their FLI website, which has since delivered 1.9 million page impressions in its first full season.
Fat Media delivered an online club shop to support the club’s merchandising activities. The site uses Fat Media’s advanced e-commerce content management system to process orders from around the world. The site paid for itself in less than six months and is now providing on-going returns for the club with very little on-going costs.
We're now providing an innovative directory website that will enable the club to build on its excellent relationships with the local business community to provide a completely new revenue stream.
To view the Morecambe FC new stadium website click here.
To view the Morecambe FC Club shop website click here
To view the Morecambe FC FLI website click here