St Helen's Farm
A clean and fresh site designed to encourage user participation
Requirements:
Working closely with St Helen's Farm we produced a comprehensive e-marketing plan to enhance and promote the existing website, grow visitor traffic and increase customer engagement through more interactivity. Solutions for greater interactivity included a revamped home page, enhanced recipes section, online competitions and email marketing.
Fat Media Solution:
- Web design
- Content management system
- Enhanced recipes functionality
- Competitions module
- Hosting on a premium Windows server with daily backups
- Search engine optimisation
- Advanced website analytics
- Email marketing service including design and transmission
Results:
The re-designed home page is now consistently updated with new content providing its loyal and growing customer base with plenty of reasons to make regular repeat visits.
The competition page has proved to be a fantastic data capture tool providing a growing opt-in base for email marketing.
The monthly email newsletter has average open rates of over 30% and delivered several thousand page impressions from click-throughs.
To view the website click here.