Fat Media offer award winning hotel website design - based on industry expertise and experience our team has created unique websites that generate real results for clients across the sector.
We know that marketing your hotel effectively in a rapidly changing industry can be a challenge which is why we have worked on creating a success toolkit to ensure your hotel website design showcases your facilities and boosts occupancy rates through direct online bookings.
Here at Fat Media we have worked with leading national and international hotel groups including Macdonald and Yotel, alongside boutique luxury hotels, exclusive international estates and award winning holiday parks.
We are market leaders in both the design and development of creative bespoke hotel websites that produce meaningful results. Our clients have seen exceptional booking figures on completion of their site, as our focus on clear design and thorough SEO tactics have generated increased traffic and subsequent conversion rates.
Read our case studies to find out more...
Booking System Integration
Should you choose, we can provide your individual hotel or group with a proprietary booking engine, fully integrated with your Hotel Property Management System (PMS) or Central Reservations Office (CRO) to give real time room rates and availability on your website(s). We have also successfully worked with clients in the past to integrate with MICROS Fidelio Opera and Xn GlobalRES / Protel to name just a few.
Loyalty Points Club
We have also created loyalty points clubs, which can offer a further incentive for guests to book directly through your hotel website. Our loyalty schemes can be customised to suit your market and include features such as:
- Ability to manage your account and access bookings and rewards
- Feature to set up different levels of membership
- Additional ‘Corporate Loyalty’ for corporate sales and agents who make regular bookings.
An Example of this is Macdonald Hotels offering "The Club”, promoting special benefits and services to reward guests for choosing their hotels. Free spa treatments, golf experiences, dining and short break offers, along with a whole host of rewards from their lifestyle partners are just some of the incentives which form part of the loyalty offering.
Responsive Hotel Web Design
Increasingly your guests will want mobility, flexibility and easy access to information across multiple platforms. How does your website perform on mobile and tablet?
We are experts in responsive web design and conversion optimisation, our team can work with you to ensure that your website focuses on showcasing your fantastic facilities alongside generating bookings across multiple platforms.
Compete with OTAs to win your bookings back
The latest industry research shows that up to 76% of your guests may have booked their stay through an online travel agent (OTA) rather than directly through your website. With OTA commission rates sometimes reaching as high as 30%, can you be sure that your increased occupancy rates really are boosting revenue?
With a marked shift in guest reservations now leaning towards OTAs, it has never been more important that your website effectively converts your traffic into your bookings – not onto a third party.
We know that your sales and marketing strategy will be based on multiple factors and a successful mix of booking sources, which may well include OTAs and flash deal websites – but we want to show you how your website can be the last step in the booking process, rather than the first.
To date, we have picked up three international awards for our work within the Hospitality & Leisure sector.
The Daffodil Hotel & Spa in Grasmere received an Internet Advertising Competition ‘Outstanding Website’ award 2014 and Pure Leisure Group were finalists in The Big Chip Awards 2014 and also won an Interactive Media Award ‘Best in Class’ honour for their category ‘Travel and Tourism’. In 2015, our work with YOTEL received the gold award at the Digital Experience Awards - commending the the fantastic user experience we were able to create. YOTEL has also recently been announced as a finalist in the 2016 eCommerce Awards.
Read more about Fat Media’s Hospitality Industry Awards:
- Interactive Media Award for Pure Leisure Group
- International Award win for The Daffodil Hotel & Spa
- Shortlist Success for YOTEL at the eCommerce Awards