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20/02/2017

Fat Media Featured as Adestra's Email Campaign of the Month

Our email team are celebrating their work being named Email Campaign of the Month by leading email service provider, Adestra.

Every month, Adestra feature a campaign from one of their clients, choosing an email which not only shows creativity in execution, but also produced fantastic results.

The winning campaign was one by long-standing Fat Media client the Daffodil Hotel, promoting stays during the time between Christmas and New Year.

For this, we provided our most advanced email template yet, capable of delivering a unique experience tailored to the user’s device. This moves beyond ‘responsive’ and into dynamic design – seamlessly bridging the boundary between desktop, tablet and mobile.

This, combined with a smart strategy for messaging from the Daffodil's team, produced a winning formula.

The results speak for themselves, with 6 direct bookings made, followed by a further 248 assisted conversions!

You can find out more about the campaign on Adestra’s website.

This also puts us in the running for Adestra’s coveted Campaign of the Year 2017 title – where all monthly winners go head to head in a public vote to be crowned the winner!