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11/09/2017

In The Running For A Northern Ecommerce Award

We are thrilled to announce we have reached the finals of the Northern Ecommerce Awards 2017.

Northern Ecommerce AwardsThe awards, which celebrate the best in ecommerce and online retailing, have announced Fat Media as a finalist in the Best Ecommerce Search and Marketing category for the product launch executed for our client, pet food producers, Simpsons Premium.

We were tasked with developing an integrated campaign to raise awareness of the new range of dog treats being launched by Simpsons Premium which was a move into a new sector for the Wigan-based brand.

The strategy encompassed email, social media implementation, digital advertising and SEO in a bid to target both new and existing customers and the judges recognised the launch for achieving its clear objectives, creativity and effective implementation which demonstrated tangible results.

Richard Metcalfe, account director said: “Simpsons Premium wanted to penetrate into a new and competitive marketplace so it was key to achieve stand out in the crowd with our campaign.

“We are thrilled with the results and the fact that this has been recognised in such a coveted awards which recognise the very best in the industry. We will certainly have our fingers crossed on the night!”

The Northern Ecommerce Awards will take place on 11 October during eCommerce Show North, and will be the North’s biggest celebration of success and talent across e-retailing and online business.