Archangel
1,000% increase in website traffic
A high quality, elegant design concept for this boutique hotel, restaurant and bar in Somerset
When Simon Waterfield and his team took over the Angel Inn in Frome, this coaching house dating back to the Domesday Book was in a highly dilapidated state. Since then they've transformed it into a stunning award-winning hotel that is getting rave reviews.
Fat Media were brought in to overhaul the branding and develop the online and offiline results-driven marketing tools to bring in customers.
We took a Renaissance angel motif and let it guide us through to a series of beautiful designs for the new website www.archangelfrome.com, email templates and a stunningly eye-catching new brochure evoking the stylish yet welcoming ambiance of the venue's restaurant, bars and guest accommodation.
The whole brand and execution has worked wonderfully well. Web traffic is up over 1,100% from the previous website; sales from the website account for over 70% of bookings; occupation levels have risen to over 90%; and Archangel has been named one the Top 100 Hotels in the World by The Sunday Times as well as a listing in The Good Food Guide.