Balfour Beatty Rail
Increased natural traffic and website usage time
Requirements
Balfour Beatty Rail wanted to update the creative look and feel of their corporate website with a system allowing numerous administrators to edit the website.
The website was designed to highlight Balfour Beatty Rail’s numerous capabilities, products and services in the UK.
Fat Media Solution
- Eye-catching and creative website design featuring animation to highlight the key areas
- Integrated videos optimised using Flash development
- Highly advanced .NET content management system
- Latest dynamic ‘mega menu’ navigation system
- Advanced internal search engine, breadcrumb trail and site map footer
- Accessibility compliance
- Full search engine optimisation
- Hosting on a premium Windows server with daily backups
- Advanced website analytics
Results
The clean code and search engine optimisation has greatly increased natural traffic levels and the new design and interactive elements have increased usage time per user on the website. The advanced content management allows for a multi-level administrator access system with all aspects of the website editable.
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