Booths Supermarkets
Increased website visits by over 200%
Requirements
Booths, the UK's largest independent supermarket chain, asked the Fat Media team to design and build their new website with a bespoke content management system and a range of interactive and engaging features.
A key requirement was to encourage repeat visits and to enable dialogue with customers through the website.
Fat Media Solution
- Content management system built using the latest version of .NET
- Homepage interactive flash element that is fully content managed
- Enhanced recipes section to encourage repeat website visits and customer comments
- Competitions module to encourage data capture – fully content managed
- Secure media centre for company press releases
- Interactive offers section
- Notebook area to encourage return visits and data capture
- XML integration with wine e-commerce website
- Advanced page editor that utilises customised page templates
- Hosting on a premium Windows server with daily backups
- Search engine optimisation
- Website analytics
Results
Since the new website went live the visits have increased by over 200%. The interactive features such as offers, recipes and wine cellar have increased return visits by 53% and dwell time on the site growing by over 40%.
The newsletter signup and competitions section has been a fantastic data capture tool that is helping fuel future marketing initiatives.
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