CityBlock PLC
Innovative and design rich website
Requirements
A website that appealed to students, had logical navigation and pushed the USPs of this luxury student accommodation provider.
A back-end content management system was also needed with the ability for data to be sent to internal CRM and accounts systems.
Fat Media Solution
- Creative website design based on feedback from student focus groups
- Highly advanced .NET content management system
- Integrated Blog with all sharing tools
- Dynamic main menu navigation system
- Advanced internal search engine, breadcrumb trail and site map footer
- Interactive Google maps displaying locations
- Accessibility compliance
- Smart phone compatibility
- Full search engine optimisation
- Social bookmarking of pages
- Hosting on a premium Windows server with daily backups
- Advanced website analytics
Results
A bespoke website design that used animation to push CityBlock’s USPs and contained quick-links to guide users through to the key pages. The website has generated positive feedback from all stakeholders and continues to be expanded.
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