Conlons Opticians
Delivering a modern and interactive website with customer engaging features
Requirements
Conlon’s wanted a new corporate and retail website with a modern design and intuitive navigation. The site delivers complex optical terminology in an engaging and easy-to-use style.
The site needed to provide an online method of making an eye test appointment.
The project required an easy to use content management system.
Fat Media Solution
- Creative website design
- Content management system built using the latest version of .NET
- Homepage interactive flash element that is fully content managed
- Dynamic glossary – This allows an administrator to create a glossary term and add information to that term. A link is then automatically created throughout the site wherever that term appears
- Bespoke form for eye test appointments
- Bespoke blog with social media integration
- Advanced accessibility features
- Internal site search – with downloadable phrases
- Store locator feature
- Advanced page editor that utilises customised page templates
- Hosting on a premium Windows server with daily backups
- Search engine optimisation
- Advanced website analytics
Results
The new website has delivered a modern and professional style with simple navigation. Results from the internal site search have been used to continually refine the site adding user determined content. The key home page actions are reflected in the website analytics with glasses, sunglasses and store locator being the top content viewed. Since launch page views, page impressions and dwell times are all significantly up.
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