Encona Sauces
Interactive and engaging website increasing website visits by 92%
Requirements
To create a visually attractive website that supports the offline marketing strategy and branding of Encona Sauces.
The project required the website to be content managed for the easy addition of new products and associated recipes.
Fat Media Solution
- Creative website design
- Intuitive content management system
- Database driven products and recipes section
- Competitions for data capture – fully content managed
- Interactive flash development to engage users - product rotator and chilli heat slider
- Hosting on a premium Windows server with daily backups
- Search engine optimisation
- Advanced website analytics
Results
The new website extends the Encona ‘taste explorers’ theme into the online arena.
The flash features such as product rotator and chilli heat slider are among the top content areas on the website, making it easy and interactive for a customer to find a product and associated recipe.
The website enquiry forms have provided invaluable insight into consumer feelings towards the brand.
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