Lancashire and Blackpool Tourist Board
Over 660,000 emails sent with 99% delivery rate
Requirements
The Lancashire and Blackpool Tourist Board required a cost effective email marketing solution to transmit consumer and corporate information to a large database.
The email marketing platform had to enable the quick creation, transmitting and reporting of email campaigns.
Fat Media Solution
- Creative design of email templates
- Provide set of HTML templates optimised for all major email clients
- Development of core data tables to be consistent with client database
- Detailed campaign reporting including integration with website analytics
- Onsite training for all editors
- Dedicated account manager
Results
Over 660,000 emails sent with 99% delivery rate and above industry average open and click through rates.
The Lancashire and Blackpool Tourist Board utilised the post transmission reporting to cleanse the database by removing all invalid email addresses.
» see newsletter example here