Morecambe FC
Logo design / stationery / brochure design / advertising design / marketing
As ardent Shrimps fans, the chance to be involved in the design of a new club crest was an amazing honour – albeit a bit of a challenge!
Great that we’d been asked to come up with ideas, but we knew with anything like this there were bound to be plenty of strong opinions.
We met with the club’s board on a number of occasions, presenting scores of different versions of a range of design options.
In the end they went for designer, Robin Zahler’s very simple, clean shrimp crest – one we all loved as it looks so bold and immediately identifiable and works on team shirts as well as across a range of the club’s products.
We thought, though, that it might be a bit too daring to win the vote on the final presentation.
But, like the chairman said – it says ‘who we are’, it uses the one iconic symbol that clearly resonates with the club’s fans and it looks great on club shirts and other merchandise as well as on the huge shield fixed to the club’s new Globe Arena stadium.
It also enhances the club’s www.globearena.co.uk website, which Fat Media created for them.
Alongside the crest we also created a high-quality glossy brochure so the club could start to market its function, conference and hospitality facilities at the new stadium, now established as a leading venue on the area's social scene.
Our design team has provided the club with a full set of brand guidelines to govern the crest’s use in multi-media formats and help them ensure consistency across their products into the new era.
We continue to provide other support for Morecambe FC through a range of marketing, advertising, copywriting and website services, including the creation of new stand-alone sites for the club shop www.morecambefcshop.co.uk and the commercial department www.morecambefccommercial.com