Morecambe FC - Globe Arena
Hundreds of function room enquiries generated
Requirements
To develop, enhance and deliver a digital marketing strategy that provides and pushes information, creates new revenue streams and supports the on-going strategy of building Morecambe Football Club.
Fat Media Solution
Delivered four different websites working with partners such as Perform, the Football League and Bench, including:
- a full e-commerce solution
- CGI fly-throughs and galleries to promote the new stadium
- Detailed online questionnaires to support the planning process
- Advanced image gallery
- Intuitive navigation systems
- Hosting on a premium Windows server with daily backups
- Search engine optimisation
- Advanced website analytics
Results
A huge leap forward in its digital strategy that helped generate new revenue streams and create the opportunity for substantial growth in the future.
The Fat Media team work in partnership with the club and the Football League to deliver their FLI website, which has since delivered 1.9 million page impressions in its first full season.
An online club shop e-commerce website was also designed and developed to support the club’s merchandising activities. This website uses Fat Media’s advanced e-commerce content management system to process orders from around the world. The site paid for itself in less than six months and is now providing on-going returns for the club with very little on-going costs.
The Globe Arena website promoting the football club's fantastic new facilities has generated over 200,000 page impressions since launch and over 500 booking enquiries.
» visit the Globe Arena website
» visit the Morecambe FC Shop website