New Covent Garden Food Co.
Personalised and targeted email newsletter for customer retention
Requirements
A quarterly email newsletter to a small targeted customer list.
Full service to include design, campaign creation and post transmission reporting.
Fat Media Solution
- Creative design to be consistent with website
- HTML email to be optimised for viewing in software based email clients i.e. Microsoft Outlook
- Campaign testing
- Quarterly transmission of newsletter
- Post campaign reporting
Results
Attractive and targeted newsletter with an average open rate of over 20%.
Enabled New Covent Garden Food Co. to keep their buyers up to date with latest product and company news.
» see newsletter example