Pilkington
Global email marketing solution for over 40 editors
Requirements
NSG Group required an email marketing platform to be used by its global editors. The key requirements were that the platform was user friendly, making it easy for an editor to create, send and report on campaigns. The email marketing solution also needed the ability to handle special character sets such as Russian or Chinese.
The Solution
- Creative design of user friendly templates
- Provide set HTML templates to enable editor to quickly create campaign
- Country specific workspaces with strict permissions for editors
- Development of core data tables to be consistent with existing databases
- Import and export of data between email marketing platform and CRM system
- Image manager to create specific images for the templates
- Detailed campaign reporting including integration with website analytics
- Onsite / online training for all editors
- Dedicated account manager
Results
The global editors for Pilkington now have a robust and easy to use email marketing solution.
Over 500,000 emails sent through the platform in 2010 with an average delivery rate of 95%, open rate of 32% and click-through rate of 8%.
» see newsletter example