South Lakeland Holidays - Newsletter
Email marketing platform to enable broadcast of latest offers
Requirements
With the launch of three campaign specific websites, South Lakeland Parks, required a self managed email marketing platform to enable the transmission of offer led email communications. The setup required creative design of templates to be consistent with the new websites.
Fat Media Solution
- Provide guidance on email marketing for customer retention and acquisition
- Creative design of email templates
- Provide set of HTML templates optimised for all major email clients
- Development of core data tables to be consistent with customer database
- Detailed campaign reporting including integration with website analytics
- Onsite training for all editors
- Dedicated account manager
Results
Over 650,000 emails sent through the email marketing platform in 2010 with 98% delivery rate.
» see newsletter example