South Lakeland Parks Brochure
Holiday brochure 2012
One of Fat Media’s most exciting recent graphic design projects was the creation of a strikingly innovative new brochure for our long-standing client South Lakeland Parks’ 2012 holiday season.
We all know that holidays are a very special part of our lives so when we were asked to design the new brochure we thought it’d be a great idea to come up with a totally new concept and evoke the magical essence of people’s real holiday experiences throughout the new publication.
South Lakeland’s six distinct parks in wonderful lakeside, countryside and seaside settings provide the locations for a mass of shared memories which our designers reflected by using bright graphics, real visitor testimonials and images recreating those treasured moments page by page.
Senior designer, Darren Dedrie, also art-directed the photo-shoot to ensure we had all the right images to truly portray the range of brilliant experiences people had said they enjoyed while on their South Lakeland Park holidays.
The result is a product the South Lakeland Parks managers have acclaimed as “without doubt, the best holiday brochure that SLP has had” and which is already bringing great results in terms of 2012 holiday bookings.
Working with our digital colleagues we’ve also created a new platform on South Lakeland Parks’ superb Fat Media website for guests to share their holiday experiences with others and, the company hopes, to encourage others to visit and make their own memories.