Sports Shades Online - Newsletter
Targeted opt-in email marketing to increase website sales
Requirements
Sports Shades Online require a quarterly email newsletter to inform existing customers of their latest offers and new product ranges.
Fat Media Solution
- Creative design to be consistent with website – bring the website to the inbox
- HTML email to be optimised for viewing in web based email clients i.e. hotmail and Gmail
- Split A/B testing to establish best time and day to send communication
- Pre campaign testing
- Quarterly transmission of newsletter
- Post campaign reporting including integration with Google Analytics
Results
A campaign average of 25% open rate and 10% click through to the website. Of the recipients that click through to the website the average pages viewed is 14 with an average time on the site of over 14 minutes.
Integration with Google analytics allows complete campaign return on investment figures to be calculated.
» see newsletter example