York Brewery
Logo design / branding / vehicle livery / pump clip designs / bottle labels
A few glasses were raised by Fat Media's design team at the high-profile launch of a major brewery rebrand.
Celebrating its 15th anniversary, York Brewery called in the Fat Media branding experts to create an exciting new corporate image – but one that also retained elements associated with the company's heritage.
Senior designer Robin Zahler's smart logo adapts the cross of St George, used as part of the previous brand, into a 'Y' shape - instantly identifiable as representing the city of York, within whose walls the beers are brewed.
The result is a clean, proud and professional modern design which works neatly across a portfolio of beers and brewery branded products.
We subsequently provided attractive seasonal beer pump-clip designs, vehicle livery, bottle labels and a range of other branded materials.
York Brewery Managing Director Andrew Barker said: "We needed to update our company image in order to achieve long-term sustainability for the company.
"Fat Media were brought in to examine the brand, visual identity and portfolio of drinks with a view to bringing the brand in line with the 21st century.
"The excellent result allows us to position ourselves as a leading independent brewer. Our new brand successfully retains an 'established' feel while bringing consistency across our portfolio."