eyebuddy
Innovative and industry leading e-commerce website
Requirements
An established chain of opticians approached Fat Media to develop an e-commerce website that would provide a brand new channel to market.
The website needed to include an innovative 'buddy' system that would provide the customer with very competitive prices.
Integration with the existing stock database of over 50,000 products was critical to the project.
Fat Media Solution
- Creative website design
- Content management system built using the latest version of .NET
- Homepage interactive flash element that is fully content managed
- Bespoke buddy membership and pricing structure
- Blog with social media integration
- Intuitive checkout process and integration with payment gateway
- Virtual eye try-on interactive feature
- Advanced accessibility features
- Internal site search – with downloadable phrases
- Advanced page editor that utilises customised page templates
- Hosting on a premium Windows server with daily backups
- Search engine optimisation
- Advanced website analytics
Results
The website has provided a valuable route to market with website sales exceeding the first-year target.
The buddy membership system provides a unique selling point to differentiate the site from its competitors.
The on-going search engine optimisation continues to provide an increasing level of quality traffic to the website.
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