Building your brand through blogger engagement

Perfect matchmaking for you and the influencers in the market you serve, people reading about you in the biggest publications.

Whether written for business or for pleasure, there is no denying that blogs are seriously useful and abundant influencers. Now, just as a great reference to your product or service in an online publication could provide a huge sales boost to your business, so too can a positive mention by a blogger.

At Fat Media we understand the power of blogs, having watched them grow at an incredible pace in both numbers and influence in a staggeringly short space of time. From the early days, we have worked hard to build ties with them. All that hard work has paid off, as we now work closely with over 20,000 professional and amateur bloggers, across the UK, USA and elsewhere.

Whichever sector you are in, it’s most likely that we will know a blogger that can help promote your brand. (And if we don’t, we’ll find one!)

Several members of our team are experienced bloggers themselves, so possess invaluable first-hand knowledge of what people running a blog are looking for – and we can ensure your business supplies it to them.

Blogger outreach tactics feature:

  • Supplying a company’s products for a review piece
  • Sending out prizes for competitions and giveaways
  • Providing a company spokesperson’s expert opinion on a subject related to their industry or business
  • Advising and organising blogger events

The results of blogger engagement include: improved brand awareness among influencers; increased ranking for particular focus areas; mentions on trusted sources with a wide readership; high volume of social shares and links; a natural, mixed link profile.