Did you know that, on average, companies that blog have 55% more website visitors than those that don’t? (Source: HubSpot)
Content marketing is different to many forms of traditional marketing in that it isn’t solely focused on selling. Instead, it seeks to provide your potential customers with information they will find useful, engaging and entertaining. Consequently, it is more about inspiring trust and creating brand loyalty, which, in turn, makes customers far more likely to buy - and keep buying - from you.
How can Fat Media help your business?
We employ a specialist team of content marketers that includes PRs, bloggers, copywriters, journalists, editors, web developers and social media experts. This means that we are able to create the following forms of killer content for your website:
- How-to guides
- White papers
- Case studies
- Interactive content
By creating the content listed above, Fat Media’s digital marketing team can add value to your website in the following key areas:
Google’s Freshness Update places greater emphasis on returning newer content for search queries. For this reason, regularly updating your website with new content is fundamental to successful SEO. Moreover, you can use content marketing to target long-tail search terms for your industry, thereby improving the relevancy of your website.
Fab content also generates great links. In addition to creating positive exposure for your website, building a network of quality links from popular and relevant websites indicates to the search engines that your site is offering a great user experience – which can help boost your rankings.
With a well-researched and highly targeted content calendar in place, social media marketing for your business becomes easy.This is because you are sharing content that people want to see on the biggest social media platforms. In addition, using social media to promote your content is the easiest way to ensure the right people see it, at the right time.
When buying any product online, customers go through several stages of a buying process. Typically, there are five recognised stages to this process, which starts with the ‘need recognition’ stage and ends with the ‘post-purchase behaviour’ stage. The beauty of content marketing is that we can create content specially designed to convert customers at each stage of the buying process.
So contact us today and let our team come up with a content marketing strategy that provides great value for your customers and higher engagement rates for your brand.