With ever more newspapers and magazines – national, regional and trade – switching their focus to online content, there has never been a more opportune time to engage with journalists and potential customers on such a big scale in the digital space.
We employ numerous tactics to help our clients feature in strategically targeted online press, securing greater brand awareness with their target audience and back links to their site.
Investing in digital PR makes great business sense, as the word of a journalist carries significant weight – just one article, or even a mention in an article, can lead to a flood of orders and enquiries.
The PR team at Fat Media comprises: specialists in both B2B and B2C sectors, who have editorial contacts spanning all genres of publications, from tabloid feature directors to editors of construction titles; blogging experts, both on an outreach and personal blogging level; copywriters skilled in crafting press releases and news stories to working editorial formats; former national newspaper journalists who know exactly which PR headlines will stand out in a journalist’s overflowing email inbox.
Whether you are about to launch a new product, are working with a charity, or have something important to say about a development within your industry, we will always mine a story opportunity which can be used to engage a publication and, in turn, your audience.
Digital PR tactics include:
- Surveys converted into publish-ready news stories
- Feature placements
- Thought leadership
- Press releases
- Charity/celebrity engagement
- Bespoke campaigns
- Blog writing
- Spokesperson statements
Promotion and events management
PR and events often work hand in hand; organising, hosting or sponsoring an event is a fantastic way to meet your customers, fans and stakeholders face to face. Whether you would like to organise an opening, a product launch, a festival or an activities day, at Fat Media we can plan and market your event from initial launch to post event PR.
We have a number of experienced event professionals within the team who are able to organise media coverage for your event, arrange special guests and create event marketing materials.
To find out more about our PR and events expertise contact us today - we’d love to get people talking about you.
Click here to see how digital PR led to national online press coverage for two of our clients.