Insight & expertise

Google’s Penguin 2.0

By Holly Hayman, blog post 23/05/2013


Matt Cutts – Google spokesman and generally helpful chap – has released a statement on his personal blog about a new release of Penguin: Google’s link-busting algorithm update.

Penguin 2.0 is set to effect around 2.3% of US English language queries, with differences according to language.

We’re keeping our eyes on the organic traffic for all of our clients, but it looks like this has had much less of an impact than the first Penguin algorithm release. The future of great content, copy and ‘earning’ links rather than generating them has seen many sites protected from this update.

 If you need any further information about the Penguin strategies, just get in touch.

Image Source: Anne Frolich on Flickr