HisColumn Predictions Game

By Alexei Lee, blog post 26/04/2019

Case Study

The Big Picture

Our challenge was to introduce 18-24-year-olds in the UK to a new online men’s fashion outlet - HisColumn. We wanted to create a memorable experience that would encourage young people to the return to the website, and engage with the brand on a regular basis, inviting them to explore the clothing range on offer.

The Solution

HisColumn gamification

As part of the brand launch, we created a ‘Predictions’ quiz, and invited people to make their predictions on the outcomes of entertainment and sports events. The questions were updated weekly to ensure they remained topical. Each participant was offered a discount voucher to use on their first purchase, and entered into a prize draw. The campaign was promoted through advertising on Spotify, Snapchat, Facebook, and Instagram, as well as through field marketing during Fresher’s Week across the UK.

What We Delivered

  • kickstarting brand awareness and engagement in a fun way
  • an incentive for people to visit the website regularly
  • increased uptake of a voucher by presenting it as a reward

The Results

In 4 weeks, we recorded

  • over 2,500 players
  • 11,000 landing page visits
  • 1,000 email registrations