Insight & expertise

iOS 6 Causes Analytics Dilemma and Google Look at Augmented Imagery

By Unknown, blog post 16/01/2013

So it’s 2013 and I imagine many of us are fruitlessly trying to cling onto our New Year’s resolutions like an alcoholic’s resolve in the aftershave aisle. Mine was to stop dressing up recently thawed fish and seating them around the dinner table for Sunday lunch. Needless to say I failed miserably.

It seems that the resolution of the SEO world is to roll out predictions for Google’s antics over the coming year and sit with their fingers crossed hoping they come true. And, if they’re anything like me, they’ll be doing it sat fully clothed in the bath, listening to Classic FM and writing Relocation Relocation fan fiction where every episode ends with “and that’s how Kirstie died”.

But we’re not concerned with the future in this newsletter. So read on for stuff about iOS 6 analytics issues, Google patents and some sad news.

iOS 6 Presents a Real Problem for SEO Measurement

When (not provided) became a prolific addition to the organic keyword list in Analytics, many SEO agencies across the world shook their fists and declared “one more restriction to keyword visibility and we’ll be slightly more annoyed than we are now.”

Now here we are in 2013 and it’s happened again. Safari, the default browser for Apple devices, joined their counterparts in automatically setting https for any device running iOS6.

Usually, that would result in more (not provided). But for some reason, visits through an iOS6 browser are recorded as (none) which is listed in direct traffic. Check your accounts and if you’ve had a rise in direct traffic from the middle of September, chances are it’s this. And now Android has followed suit, forcing a mandatory update to Jellybean which provides the same result.

It’s time for the SEO community to rise up, shake their fists and shout “one more restriction to keyword visibility and we might write a stern letter of frustration. We probably won’t though. Oh look, someone’s left half a Jaffa Cake. Eurgh, tastes like feet. Still eating it.”

One Step Closer to Virtual Reality

One of my favourite hobbies, besides painting my door frames to look like mouths so I can pretend I’m being eaten by a giant monster every time I walk through them, is looking at what Google’s up to. Bill Slawski’s regular delve into what patents have been filed are a great indicator of what’s to come in the world of the search giant.

And the most recent one is so exciting I’m struggling to concentrate on typljiorwqerweioqiwodqw.

A patent assigned to Google in November last year, originally filed back in 2006, features the creation of an optical scanning unit that both captures information on a user’s identity and enables them to see augmented images.

What does this mean? Well, it has an obvious connection with Project Glass and may mean that the glasses will not only be able to tell who is wearing them, but may have the ability to overlay augmented reality information to assist everyone from engineers to doctors, as well as in – and I quote – “virtual reality systems”.

Cue nerdgasm.

Anonymous Hack MIT to Remember Aaron Swartz


The internet was recently rocked by news that Aaron Swartz, internet activist and co-author of RSS, had committed suicide on 11th January 2013.

Respected by many for his massive contribution to the web, which included co-founding Reddit and aiding in the development of the Creative Commons copyright system, as well as his passionate campaigns to promote a free and accessible internet, he will be sorely missed.

The Anonymous group made their feelings well and truly known by hacking the MIT site to not only leave a farewell message for him, but also call for reforms of the computer crime laws in the US – the same laws that were threatening Swartz with around $4m in fines and three decades in jail for hacking the JSTOR database, despite them wanting to drop the case.

The Future of Touch Screens

The final whimsical story is not something I take lightly – and so I thought long and hard about this one. Many stories fell by the wayside, including pictures of a sulking Tommy Lee Jones and an otter that bathes its young through a process of gruesome regurgitation.

I think I chose wisely though by bringing you news of a brand new motion control system called Leap Motion which acts like a touch screen in mid air.

Made by Asus, this amazing device can not only recognise individual fingers, but also the way you’re tilting your pen and much more. One watch of the video below will show you just how powerful this could be.

For anyone who is like me and possesses hands bigger than those of a small woodland creature, this will be a welcome relief from the strains of a touch screen keyboard – particularly for my friends and family sick of receiving text messages that look like passages from Michael J Fox’s handwritten memoirs.

 Image Source: Mike Warot and Ragesoss on Flickr