Insight & expertise

Speaking at SMX

By Unknown, blog post 05/05/2011

Yes, in case you hadn’t heard, after a two year absence, I’m going to be back speaking at SMX London Advanced. The session (copied from the agenda website) is:

Link Alchemy: Creative Ways Of Conjuring SEO Gold

Despite all the recent changes in search engine algorithms, links remain the single most important part of an effective search marketing campaign. And to successfully compete, you need to go beyond traditional link building techniques to create natural but scalable campaigns. What tools are available to analyse competitor links? What non-traditional channels, such as .edu links and retweets can be used? Our speakers show you how to reinvigorate your link building campaigns and take them to the next level.


I’ll also be co-moderating:

What’s New In Local & Mobile

According to Google, as many as 30% of all search queries have local intent. And according to IDC, more internet-capable mobile devices will be sold this year than computers. In short, local and mobile are both here and huge, and will continue to be an important part of many search marketer’s activities. This session looks at new developments in local search, location services, mobile apps and ads.

  • Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence
  • Q&A Moderator: Me, Here


It’s an honour to be back speaking to the industry again, and to be back as a participant after an extended period, and I look forward to seeing you all there!

Written by Pete Wailes