The Top 15 Digital Marketing Posts: February

By Stevie Carpenter, blog post 05/03/2015

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From the bold claim that marketing is dead (how very dare they?) to a single tweet that can ruin a life, here are February’s 15 must-read posts from the world of digital marketing.

The list includes the 15 must-read posts across the world of content marketing, digital PR, PPC, SEO and social media. So, which posts made the grade? Read on to find out.

Content Marketing

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Above: Obsession with big data will pass and in it’s wake will remain content. Big content. Image fromSean MacEntee

1. Marketing Is Dead, And Loyalty Killed It

What are we thinking getting behind a post that claims marketing is dead? We’re renegades that’s why, or rather we’ve read the post and it’s not trying to do us out of a job.

In this post, Alexander Jutkowitz describes how loyalty is about communicating brand values that people want to be affiliated with by creating content that’s so highly specific it defines not only the brand, but the customer.

Read the full post here.

2. New Data: What Types Of Content Perform Best On Social Media?

Content marketing isn’t making content and then sitting back and waiting for the world to notice – that’s just content. The marketing part requires a lot more thought BEFORE the content is created.

This post, by Andrea Lehr, explores the what, where and when of what works on social media platforms.

Read the full post here.

3. Publishers, Agencies Must Shift Their Focus From Big Data To Big Content

Technology has been the talk of the town over the past year, but what will be left when that dies down to a soft murmur?

In this post, Randall Rothenberg explains that high quality content isn’t a fad and that ‘superior story-telling will win as ‘tech mania’ subsides’.

Read the full post here.

Need help with your content marketing? Find more information on how we can help.

Digital PR

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Above: Digital PR and content marketing need to work together to achieve success. 

4. Content Marketing And Digital PR – And How They Work Together

As an agency that works across disciplines, we know that different teams need to work together to get the best results.

In this post, Jodie Harris explains the difference between content marketing and digital PR, and more importantly how they work together.

Read the full post here.

5. 3 Things Entrepreneurs Must Learn About Digital Marketing And PR

Digital PR can seem like a minefield to businesses both old and new.

In this post, Mel Carson, gives three handy starting points and considerations for thinking about digital PR.

Read the full post here.

6. The Power Of Digital PR For SEO & Search Visibility (Infographic)

Where does traditional PR & digital PR end and begin? It’s an interesting question but perhaps the wrong one.

In this post, Amanda Stone explores whether traditional vs digital PR is really an either/or approach and how PR can produce powerful results for SEO.

Read the full post here.

Interested in how digital PR can help your online business? Find more information here.

PPC

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Above: It can be easy to get burned by PPC when you’re not sure what you’re doing. Photo from: Kelley

7. Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters

Upgraded URLs for Adwords tracking have been in beta for a few months and were released into the world at the beginning of February.

This means that you can edit your tracking without the ads going back into editorial review (probably). Interested? Read the full post here.

8. Facebook vs. Google Pay-Per-Click: What the Buzz Is All About

PPC is all about Google or Bing, right? Not as far as Facebook is concerned and it’s got people talking.

In this post, Brad Keys looks at both Google and Facebook’s pay per click offerings to see which platform offers the best opportunities.

Read the full post here.

9. Burned By Pay Per Click

PPC can be a honey-baited bear trap (is that a thing?) to the uninitiated. At first, seemingly simple but easy to pour in thousands with no real ROI, if you don’t know what you’re doing.

In this insightful post, Paul Rone-clark  looks at why PPC campaigns can fail if you’re managing them in-house, with a handy list of the top failures.

Read the full post here.

If you’re looking for someone to help you avoid these PPC fails, check out our PPC service page for more information

SEO

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Above: It’s all about those links, isn’t it? Think how things would change if ranking was based on facts. Photo from: Xlaojun Deng

10. Google Wants To Rank Websites Based On Facts Not Links

As undeniable geeks, how could we resist including this popular post from New Scientist?

Links are the bane of the SEO world – they can giveth but so easily taketh away, but would a life of digital marketing be any easier with different ranking metrics?

This post, by Hal Hodson, reports that a Google research team is looking into a model that ranks pages based on the number of incorrect facts on a page.

Read the full post here.

11. Google Will Begin Ranking Mobile-Friendly Sites Higher Starting April 21

If you haven’t heard about the importance of mobile-friendly sites, then you must have been stuck in a bear trap sucking honey from your fingers.

In February, Google ramped up the pressure by sending webmasters messages about the mobile usability of their site and how this will start to affect rankings by 21 April.

Read the full post for more details on the announcement.

Still not convinced? Read our 10 reasons why you need a mobile-friendly site.

12. 15 SEO Best Practices For Structuring URLs

It can be easy to try and run before you can walk when it comes to digital marketing. However it’s important, sometimes, to take a deep breath and make sure you’ve covered the technical basics.

In this post, Rand Fishkin, takes us back to the importance of well-structured URLs and covers best practices for implementation.

Read the full post here.

If you need help with SEO, we’re here to help. Find out more here

Social Media

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Above: The feeling of all these people watching us on social media makes all of us portray our lives in a different way. Photo from: Luc Legay

13. How Social Media Has Made Us Obsessed With Making Life Look Perfect

Is everyone else’s life perfect? Certainly seems like that on social media

In this post, Miranda Athanasiou talks about the social media brag culture, which gives some interesting insights into how people want to be portrayed on social platforms.

Is your content marketing capitalising on this brag culture for links, likes & shares?

Read the full post here.

14. How One Stupid Tweet Blew Up Justine Sacco’s Life

Social media, whether your representing yourself or your company, can be a risky business. Justine Sacco, a senior director of corporate communications, found out how posts can go viral even without the following of Justin Beiber and, in this case, the devastating effects.

Read the full post here.

15. How Social Media & Technology Is Changing The Way We Do Business

Social media is here to stay and any business that wants to stay ahead and afloat online needs to make sure they are taking full advantage of it.

In this post, Katie McCrory, gives an in-depth overview of how the digital revolution has changed the way we do business.

Read the full post here.

To talk to us about how our expertise in digital marketing can help grow your business visit our services page, call Mark Poppleton on 0117 971 2499 or get in touch via our contact form.