Corporate brand guidelines are vital for keeping the deployment of a brand both consistent and professional. Also known as a brand manual, it provides a set of rules and guidance notes that help ensure your brand appears and is used in the way that it was intended.
It helps ensure your brand is displayed in a consistent way both internally and by third parties. From the exact colour palette employed in the logo, to the font used in your strapline or the tone-of-voice applied in any communications, a brand manual is an essential document. Critically it guarantees none of the strategic advantages or integrity of the original design is lost, wherever and however the brand is used.
Key areas a brand guidelines document will typically cover include:
- colour palette
By its very nature, your brand manual will need to be regularly updated as the brand is rolled out and evolves over time.
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