Brand Identity & Logo Design
Designing a new brand identity is a highly creative and involved process made up of a number of key stages.
It is a process which requires relevant and up-to-date commercial intelligence, client input and designer instinct in order to create a brand which will both reflect its true essence and emotionally connect with its target audience.
Take our work with eco-lodge Gyreum as an example. As 'Ireland's greenest getaway' we needed to create a brand identity which rooted the lodge in the rural environment which is it's home. To capture the colours and textures of the landscape, and the environmentally-friendly ethos, our design team hand crafted a template for the logo from recycled linoleum.
Once your new brand identity is in place, we would always recommend creating a brand guidelines document. This ensures that your new brand is used consistently, on and offline and by any member of staff or supplier.
Find out more about this and any of our other branding services by getting in touch with our consultants - we can't wait to work with you!