You may have noticed in recent months that there is a new version of analytics accessible within your existing account. It looks quite different but has much of the same data. The navigation is organised in a more sensible way and the filtering options & advanced segments are easier to manage. Its a step forward in more ways that just the layout and usability interface.
There are a number of new features that allow you to explore your data in deeper and more interesting ways:
Google Analytics Real-Time
Reporting in real-time allows you to see what’s happening on your site right now! The reports are updated continuously and each pageview is reported only seconds after it occurs on your site. For Real-Time reports look in the ‘Home’ tab.
This is an excellent new feature as it allows you to see which channels your visitors used during the 30 day period prior to them converting or purchasing. By looking at your conversion path data you can see visitors who found your site first through PPC and then returned to convert through organic search. This section measures the performance of clicks from many media channels including paid and organic searches, affiliates, social networks, and display ads.
As the number of visitors using mobile devices to browse the web increases the new Mobile reports in analytics helps you understand how these new visitors are interacting with your site. By seeing how many visitors use your site from various devices you can make decisions about optimising for those devises.
This completely new report shows visually how visitors navigate through your site. The Flow Visualization report replaces the clunky navigation tools available in the old version of Google Analytics.
Over the next few weeks the new version of Google Analytics will become the default.