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04/04/2008

5 reasons to use email marketing

 
Email marketing can help you achieve a range of online marketing objectives, ranging from tangible revenue increases through new and repeat sales, to ‘softer’ benefits such as improved branding.
 
It is best used in tandem with other forms of online marketing, so how you split your budget is something you’ll need to plan carefully – there is a balance to be found.
 
Five reasons to use email marketing:
 
Email can help you achieve your business goals
Want more customers? More leads? More sales? E-commerce is booming and a well-planned email marketing campaign can generate high response rates, allow you to get the word out about offers and discounts, and create opportunities to cross-sell and up-sell. The measurability of the medium means that those benefits can be demonstrated in tangible terms.
 
Brand awareness and credibility
Creative email campaigns can help you engage your customers in an informative and entertaining way.
 
Cost Effectiveness
Email is much cheaper, more measurable and can be better targeted than traditional direct marketing. Sending out the right messages at the right time can also help you retain customers – retention is much cheaper than acquisition.
 
Customer intelligence
Email marketing is highly measurable and each campaign gives you the chance to analyse customer feedback to see which offers and products individual customers are interested in.
 
Improved overall online marketing
Data gleaned from email campaigns can help you improve the effectiveness of your other online marketing activities. Email marketing is also a good chance to develop and update your in-house customer database.
 
Fat Media have an experienced email marketing team who can help you with the creative, transmission and reporting of campaigns.