Are you maximising your sales? (1)
According to the 2006 E-commerce Benchmark Guide from Marketing Sherpa, the average abandonment rate for shopping carts is around 60%, a figure that has remained pretty constant for several years now. Of this cart abandonment figure, 12% are abandoned before checkout, leaving 48% as the average checkout abandonment rate for e-commerce .
To put it more simply, the average e-commerce checkout wipes out just under half of the revenues that customers are in the process of spending.
There are a number of tactics that can be employed to assist in reducing the abandonment rate. Is your checkout suffering from easily-avoidable design problems? Are your product, price, delivery and payment propositions clear and easily understood by the user?
Fat Media have the specialist digital marketing knowledge to help you maximise your online sales.