Get in touch

News Article

The latest from Fat HQ

06/05/2014

Exciting future ahead after digital agency acquisition

Fat Media
Above: The Fat Media team at The Prolific North Awards in Manchester


A new chapter has begun in the future of creative digital marketing agency Fat Media following its acquisition by Cumbria-based entrepreneur David Durnford.

As part of the deal Kendal-based digital agency, Motive Technology, also owned by David, is set to be rebranded as Fat Media in an exciting move which will see the two successful companies joining forces to form one of the largest digital marketing agencies in the North of England.

The Lancaster agency, which has further offices in Barrow and London, currently employs 68 specialists across an array of digital, marketing and technical disciplines. It will now expand to employ over 90 following the acquisition.

The acquisition marks an exciting time for the agency, who earlier this month also picked up a Highly Commended award in the Large Digital Agency category at the coveted Prolific North Awards, held in Manchester.

Fat Media work with a host of iconic local brands including Cumbrian giants Lakeland and Gilkes as well as national and international clients in the shape of Servisair, Glaxo SmithKline, Warburtons and Mitsubishi. 

Motive Technology also have an impressive client portfolio, with Macdonald Hotels, Jessops, The Stobart Group and Yotel amongst their most recent work.

Plans for the next 12 months include the creation of up to 30 new jobs as the company takes steps to become one of the UK’s leading independent digital marketing agencies. The acquisition comes after an incredible nine years for Fat Media, which has seen them grow though the ambitions of five Directors into a multi award winning agency; employing some of the most talented creative and technical experts in the North West.  As part of the deal all five founders will stay with Fat Media to keep driving the business forward.

Mike Gibson, Managing Director at Fat Media is delighted to announce the news, he said: 

"We’re immensely proud of the phenomenal growth story of Fat Media over the past nine years. Our aim was to continue this growth long into the future and to do that we needed the external investment and experience to take us to the next level. After huge interest it was an easy decision to work with David. His track record is second to none and it is going to be a pleasure working with him to take Fat Media forward”.

The acquisition was done through David Durnford’s company Netfonics Holdings, which was set up after he sold leading cable operator Smallworld to Virgin Media. David commented on the exciting move:

"I’m delighted to become involved with Fat Media. It’s a business I’ve known of for many years and have watched and admired it progress to become one of the leading digital agencies in the North West. I’m really looking forward to working with all the team here as we look to expand and become one of the top digital agencies in the country.”