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Businesses are constantly looking for creative ways to engage with their customers and stay competitive in today’s digital age. VR/AR technologies are enabling businesses of all sizes to enhance their online presence and create immersive customer experiences.

How can SMEs use VR & AR to improve their online presence and attract new customers?

VR/AR for SEO allows your business to provide a more engaging and interactive user experience.  

  1. You can create 360-degree videos and images of your products, services, or business location. These immersive experiences can help you get more traffic and increase website engagement. 
  2. You can give customers a virtual tour of their products before they buy them with VR/AR demos, reducing returns and improving customer satisfaction. 
  3. You could create an augmented reality experience that lets customers try on sunglasses, jewellery or clothing virtually. By doing this, customers can make better purchasing decisions. 
  4. Create virtual tours of your locations so customers can explore your facilities from anywhere. These are especially useful for travel and hospitality businesses. 
  5. A real-time augmented reality ad lets customers interact with your products or services. You’ll get more brand awareness and engagement this way. 
  6. You can optimise your website for voice search by using voice assistants like Amazon Alexa or Google Assistant. Your business can be found by potential customers by incorporating VR/AR experiences into their voice search results. 

By incorporating VR/AR technologies into your website, you can provide an immersive experience for your customers, helping you to differentiate your SME from your competitors and attract new customers.  

VR/AR website optimisation 

VR/AR for SEO can improve website engagement and time consumed by the customer on site. When customers interact with VR/AR content on a website, they tend to spend more time on the site, which can improve search engine rankings and drive more traffic to the site. Search engines use algorithms to determine website rankings, and part of this includes measuring user engagement. By providing VR/AR content on a website, it can draw in users who will spend more time exploring the content, thus increasing user engagement and helping to improve website rankings. 

A VR/AR-friendly website is key to maximizing VR/AR technology. This includes having a responsive design that adjusts to the size of the screen and provides a seamless user experience. You should also focus on creating high-quality VR/AR content that is relevant to their target audience and provides value. It’s also crucial to make the website look good, be easy to navigate, and give users an immersive experience. 

The content must be accessible and inclusive to all users when using VR/AR for SEO. This includes making sure that the content is compatible with a range of devices and can be accessed by people with disabilities.  

Tracking the value of VR/AR 

You should track the success of their VR/AR content and make any necessary changes to improve the user experience. This includes tracking metrics such as time on site, engagement, and conversion rates.  This helps to identify which content is performing well and which is not, as well as to identify any areas for improvement. Additionally, it can help to determine which content is more engaging, so that it can be featured more prominently. 

How to track the value of VR/AR for SEO 

Tracking the success of VR/AR for SEO can be challenging. SEO metrics like website traffic or keyword rankings don’t really capture the impact of these technologies on user engagement and customer satisfaction. There are several ways SMEs can track VR/AR success: 

  1. User engagement: You can track user engagement metrics such as time spent on site, bounce rate, and click-through rate for their VR/AR content. Monitoring these metrics can give you a better idea of how customers are interacting with your VR/AR experiences. 
  2. Conversion rates: You can track conversion rates for their VR/AR experiences, such as the percentage of customers who make a purchase after trying on a product using AR or VR. You can track these metrics to see how VR/AR impacts your bottom line and whether it’s worth the investment. 
  3. Customer feedback: You can collect customer feedback on their VR/AR experiences, through surveys or reviews. You can tell whether your VR/AR experiences are meeting customers’ expectations and needs by monitoring customer feedback. 
  4. Social media engagement: You can track social media engagement metrics such as likes, comments, and shares for their VR/AR content. Monitoring these metrics will help you figure out if your VR/AR experiences are resonating with your audience and if social media is generating buzz. 

VR/AR is becoming increasingly popular, and they can provide SMEs with a lot of benefits. By incorporating VR/AR technologies into your website, you can provide a more engaging and interactive user experience, improve website engagement and time on site, and attract new customers.