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20/11/2012

Fat Media Help Leighton Hall Appeal to a New Generation


 
We have just launched a website for one of the North West's most picturesque historic homes to promote its range of facilities for visitors.

Leighton Hall near Carnforth, asked Fat Media to re-vamp all their marketing and promotional resources, including an attractive new website, which has just gone live.

The new website is part of a full service marketing schedule which includes advertising campaigns, email newsletters and printed materials, all which will deliver an improved marketing message for Leighton Hall, the ancestral home of the world-famous Gillow furniture making family.

After working closely with our own Kate Bowyer for over 15 years on traditional marketing services, the team at Leighton felt it was time to really embrace digital marketing and an all new website was born.

Kate explained

"Promoting Leighton Hall is exciting as they have numerous target audience groups and they all need approaching in a different way.

They welcome everyone from primary school children, family visitors and nervous brides through to group organisers, corporate clients and even TV producers looking for an unusual location.

It was a fantastic challenge to impart the right information to each type of visitor to the site, but we've done it and the results are fantastic”.

The new website home page features clear and easy signposting for each type of visitor, taking them directly to the page which is most relevant.

There's educational and fun worksheets available to enhance school group visits and even teachers notes and risk assessments ready to download.

Owner of Leighton Hall, Suzie Reynolds said:

"We're absolutely thrilled with the new website and our relationship with the team at Fat Media. Kate knows our business inside out and understands what we want to achieve.

With email newsletters (which we've never tried before) and an engaging Facebook page, we're looking forward to welcoming a new generation of visitors to our home.
Just because we're a historic house doesn't mean we live in the dark ages!''

Check out the site for yourself at www.leightonhall.co.uk