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What Is Search Engine Optimisation?

SEO sounds like jargon, but it’s a crucial element of digital marketing used for acquiring the right kinds of Organic traffic to your website. 

Think of it like the foundations of your house – you can absolutely build a home without it, but it won’t be effective or last for very long. Your website and marketing efforts will drain your budget without SEO to enhance it. 

SEO makes your marketing more effective for less money, and who doesn’t like spending less? 

Why Is SEO Crucial to Your Marketing Spend?

SEO helps your website rank higher on search engine results pages (SERPs), and the higher your website ranks, the more people will visit it. We all want to be number 1 on a google search. 

Search engines, like Google, use complex algorithms to decide how relevant and trustworthy your website is – the better it is, the higher it ranks. 


What Makes You Relevant?

When you customer searches for the services, products, or solutions you provide, the more relevant their search terms are to your site, the more likely you are to show up high in the search results. 

What Makes You Trustworthy?

Long gone are the days of shoving keywords in 1,000 words of senseless blog posts and ranking highly. To be trustworthy, you’ve got to make sure everything on your site makes sense and correlates to your business offering.

SEO is all about making sure search engines see your website as relevant, trustworthy, and valuable to users. The higher your trust and relevance is, the easier it will be for customers to find you before you do any paid marketing at all! 

What Can You Do to Improve Your SEO?

Keyword Research

This will help you identify the terms and phrases your customers are searching for. Once you have these, it is important to include them in your website’s content and meta tags. You can also discover the keywords your competitors are using.

Content Marketing

Using your keyword research, create an optimised content strategy that will drive valuable traffic to your website. 

On-Page Optimisation

Your website needs to be clean and efficient; ensure its multi-device-friendly and the content is easy to digest.

Off-Page Optimisation

Otherwise known as backlink building, this is where you build links from other trustworthy websites, to drive traffic to your own.  

Where to Begin?

An SEO audit will discover what you’re doing well and what you can improve on. To make your life easier, we’re offering you a FREE SEO audit, to kick-start the year. Claim it now by getting in touch today, just include your business name and URL.  

It’s important to remember that SEO isn’t a one-time thing. A clear SEO strategy and consistent evaluation of what you’re doing will propel you to success because what worked today might not work tomorrow. As an award-winning digital marketing agency, Fat Media’s SEO services can help you with creating a strategy that perfectly fits around your business goals.