Fat Media Team Beefs Up Model Campaign
Fat Media’s digital design and marketing experts have beefed up a major European casting campaign to find the new ‘face’ of snack giant, Jack Link’s.
Fat Media have now created a German version of their earlier website for the English-speaking market and, together, they've already had hundreds of visits and dozens of hopefuls entering the competition to find ‘Jack’s Girl’ for 2012.
As well as being the face on Jack Link’s various beef and chicken snack products, the lucky girl will receive a luxury holiday for two and a full day’s professional photo-shoot. Runners-up will receive cash prizes of £1,000 and £500.
The funky new sites www.jacksgirl.com and www.jacksgirl.info are backed up the Fat Media online marketing team who delivered an extensive social media campaign on facebook and a branded Twitter page.
Through targeted promotion using social media, within the first month over 100 girls had entered the competition from across Europe, with over 2,700 visitors to the website.