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02/08/2013

Lakes Leisure Website Has a Workout



We're pleased to announce a new responsive website redesign for long standing client, Lakes Leisure.
 
Following a rebrand and restructure of the organisation, we worked with the Marketing and Communications team to develop their online proposition.
 
Moving away from location specific branding and focussing on activity, health and lifestyle, the Fat Media team worked with the concept "More people, more active, more often”.
 
We also focussed on looking at the engagement strategy of Lakes Leisure to capture key demographics and dispel common misconceptions. It was important for example to engage the older generations, highlighting health benefits as well as social gains.
 
The new website features an online membership calculator which allows visitors to compare pricing of membership and encourages interaction and engagement with a variety of offers.

The new responsive website achieves better engagement across all devices, putting Lakes Leisure back into the heart of the community.

To view the new website please visit www.lakesleisure.org.uk