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14/05/2013

10,000 visitors can't be wrong


It was a fantastic weekend at the Lancaster Food and Drink Festival which took place at Lancaster Leisure Park on the Bank Holiday (5th and 6th May).

It didn’t matter whether it rained or the sun shone, crowds in excess of 10,000 browsed the 55 artisan stalls, sampling different foodie delights, eating hot street food and buying meats, breads, cheeses and wines to take home over the two days.

The event organised by Allan Blackburn of Lancaster Leisure Park and marketed by Fat Media, showcased producers from all over Lancashire and it was this mix of fabulous foods that Allan says was the one of the reasons the event was so successful.

He said "Fat Media secured excellent coverage throughout the region on radio and in newspapers and magazines. They provided us with a great website and generated a real buzz on Twitter and Facebook, as well as helping to distribute 20,000 leaflets so I knew we’d get a good turn out of visitors, but I have to say, I’m overwhelmed with exactly how many people came. At one point we simply couldn’t get any more cars on our car parks, even the overflow parks were full. Still in its infancy this is only the second year we’ve held the event, so it was wonderful to see so many happy exhibitors and visitors”.

A lot of the exhibitors said it was the best show they’d been to and struggled to keep up with demand! There was standing room only in the chef demonstration marquees and hundreds of recipes and tasters were given out. On the busiest day 33 bin bags of rubbish were emptied.

For further information on event planning, marketing and management, please call Kate Bowyer at Fat Media on 01524 590430