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07/02/2014

Lancaster Students enter the (Fattie) Dragon's Den

Dragon's Den

Lancaster University students braved the Fat Media version of Dragon’s Den in a recent event organised by LUSU’s Enterprise and Innovation team and hosted at the Fat Media head office in Lancaster.

Five business ideas were presented followed by a question and answer session with our Fattie Dragons – Thelma Aye (Talent Manager) David Watts (Digital Campaign Manager) Lydia Wolstenholme (Marketing Manager) Rob Ellis and Natalie Kennedy (Digital Marketing Consultants).

The event was a fantastic insight into some of the exceptional business talents coming through at the university, with all the students demonstrating their concepts through a confident and assured pitch.

Ideas included ‘COGMO’, a media and marketing start-up business run by two final year students who are looking to launch the company full time after graduation. They showcased some of their impressive work across a variety of sectors.

‘Loading Deck’, a business management platform which combines a CRM system with a billing, HR and project management was next to be presented and the model impressed showing a very detailed and technical product with many unique features.

There was also ‘Nokturnal’ an online solution to planning a great night out in London, ideas included a specialist app, social media integration and bluetooth beacons to coordinate special offers with user locations.

Fourth to present was ‘Club Metrics’, a specialist system developed and already in operation across various nightclubs, including The Sugarhouse in Lancaster. Club Metrics offers a complete data solution to club owners to improve sales, marketing and the analysis of key trends within the sector. It also allows users to buy tickets directly from Facebook amongst many other features.

Finally, a presentation by ‘Whole Records’ looked at a business model to create an ethical record label and support a cause called #MovingMusic which centres on music much more as a showcase of talent. The idea looked at a crowd funding model to act as a foundation for the business to grow and add more commercial strands going forward.

Following the presentations the students had the chance to put questions to our experts here at Fat Media and learn some valuable business tips, alongside recommendations of key contacts which may be of use to them in the future.

We wish them every success with their ventures and look forward to following their progress!