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09/06/2014

Mitsubishi Tanabe Pharma Europe Ltd website launched

Mitsubishi Pharma Europe Website

Mitsubishi Pharma Europe Ltd have been working with the Fat Media team on an exciting project to refresh their website, following a move to unify the previous company name with that of parent company, Mitsubishi Tanabe Pharma Corporation - creating Mitsubishi Tanabe Pharma Europe Ltd (MTPE)

MTPE are engaged in the management of clinical research and commercial operations on behalf of Mitsubishi Tanabe Pharma Corporation, in the European Union (EU) and other related European territories. Following meetings with the client to discuss the project objectives it was clear that the new website must fully represent and showcase the industry but retain an organised navigation, modern look and be mobile responsive across multiple devices. 

The site has been developed with a fluid structure in mind and a focus on actions – allowing the client to further measure the effectiveness of the website and therefore inform future digital marketing decisions. Alongside key functionality, the styling and design of the site also reflects the parent brand to build awareness and recognition.

One feature element within the site is a fully developed career section which explains the variety of roles available within the company, the benefits employees can expect and also the organisation structure. An ‘apply online’ function also allows prospective employees to contact Mitsubishi directly.

Ruth Lee, Project Manager, Commercial Operations at Mitsubishi Tanabe Pharma Europe Ltd is delighted at the outcome:

"We appointed Fat Media to redesign our corporate website earlier this year, the website has since been launched on time, on budget and has exceeded all of our expectations. I cannot thank the team enough for all of their dedication and hard work on this project. There was no task too great and the team were so accommodating and flexible throughout the entire process, even in the final hours when last minute changes were still coming through.

Their dedicated Project Manager combined with their online tool for capturing comments on the test website made the review process much more efficient and enabled us to see changes being made to the test website on a regular basis. I would have no hesitation in recommending Fat Media to anyone considering either a new website or a new direction for an existing website”

Visit the Mitsubishi Tanabe Pharma Europe Ltd website – www.mt-pharma-eu.com