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08/01/2013

Interactive Holiday Website for Cottages in Wales


  

Fat Media have just launched the new Cottages in Wales website.

With increased traffic and bookings in mind, the new website utilises up to the minute front end technology and a bespoke content management system.

We included interactive maps highlighting the key locations and providing information on each – more on this coming soon!

The property search allows for easy to use quick search as well as more detailed holiday searches such as ‘romantic', ‘pet lovers' and ‘luxury'.

We spent a lot of time perfecting the design, for example each property has a lot of information available, so we incorporated popular tabbed structures to manage the information with clarity.

With the varied target market demographic in mind, we included brochure requests providing added value (and capturing data!) to customers.

We used various methods to encourage visits to the website, for example, location videos to draw people in for destination specific information.

We have developed a special offers module which allows individual or groups of properties to have special offers applied, in monetary or percentage values.

Data capture methods including call back request, newsletter sign ups and registration to ensure vital data is gathered for marketing.

The website is also focussed on holiday home owners and we've developed an owners section which promotes the website for new cottage listings.

Formally, "Manns Holidays”, we have also helped the company to rebrand, providing a logo and associated straplines for "Cottages in Wales”.

From an administration perspective, the website has a completely bespoke content management system which allows the Cottages in Wales team to administer, with ease, properties, availability, bookings and website content.

Take a look at the new website for more information: www.cottagesinwales.com