They recognised that their branding was not reflective of the all-age services they offer. They needed to not only make their brand identity more modern and approachable, but also provide some much-needed distinction from other age-related charities.
Our aim was to not only make the brand more recognisable, but also change perceptions amongst the public, sponsors and funding sources.
- Brand audit
- Brand identity design
- Key message development
- Design for print
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