Age Concern Central Lancashire are a charity offering support to anyone aged 18 and above. From support managing anxiety, to dementia care and home help, they have been helping the residents of Lancashire live and age well since 1981.
However, they recognised that their branding was not reflective of the all-age services they offer. They needed to not only make their brand identity more modern and approachable, but also provide some much-needed distinction from other age-related charities.
Our aim was to not only make the brand more recognisable, but also change perceptions amongst the public, sponsors and funding sources.
What We Delivered
A discovery session with both our teams, to understand the brand.
Brand Identity Design
Developing the new look for the Age Concern Central Lancashire brand.
Key Message Development
Including developing a strapline and extended marketing messages.
Design for Print
Such as banners, stationary, posters and flyers.