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Our Challenge

BeGambleAware is the UK's national charity, committed to minimise gambling-related harm. It seeks to help people make informed decisions about their gambling habits, helping them recognise when their behaviour could be problematic and providing for support for those in need.

We have worked with BeGambleAware for many years, originally as their website design and development partner.

We are proud to have updated and refined their website over the years, to keep up with evolving website standards as well as providing their users with a better platform for their needs.

We also provide ongoing digital marketing support, including the award-winning Responsible Gambling Week campaign.

What We Delivered

  • Website design and development

    Using the Umbraco CMS

  • Live chat functionality

    Giving users a safe place to chat to an expert

  • Digital marketing campaigns

    On-going promotion, plus special awareness campaigns

Responsible Gambling Week

In a joint initiative with Industry Group for Responsible Gambling, BeGambleAware and ourselves created Responsible Gambling Week. The intensive week-long campaign aimed to encourage gamblers to take an objective view of their gambling habits, and educate them to recognise the signs of when their behaviour is becoming a problem.

We used a combination of Google, social media and banner advertising, all of which pointed users to a specific Responsible Gambling Week section of BeGambleAware’s website.

BeGambleAware online advertising
Northern Digital Awards winners

The Results

The campaign was overwhelmingly successful, with a 1000% increase in website traffic compared to an average week. We were very proud to receive Best Digital Marketing Campaign in the Third Sector at the 2018 Northern Digital Awards for this campaign.

8 million impressions
86,000 engagements
2,300 goal completions

What the client had to say:

The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.

Iain Corby, Director of Operations & Development, Gamble Aware

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