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Gamble Aware

www.begambleaware.org

About

Responsible Gambling Trust (RGT) is the leading charity in the UK committed to minimising gambling-related harm. As an independent national charity funded by donations from the gambling industry, RGT funds education, prevention and treatment services and commissions research to broaden public understanding of gambling-related harm. The aim is to stop people getting into problems with their gambling, and ensure that those that do develop problems receive fast and effective treatment and support.

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Our Role

We have worked with RGT to develop three websites; Be Gamble Aware – a website designed as an engaging and informative signposting tool for gamblers, the main Responsible Gambling Trust corporate website and also RGT Info Hub, a research based portal. Each development requires a different specification; the public facing Be Gamble Aware website takes the lead and is a very highly visited, intuitive website with a calming design led approach.

We continue to support Be Gamble Aware with digital marketing services, and also devised and implemented the Responsible Gambling Week campaign. In 2017 this achieved a 1,000% traffic increase compared to an average week. This integrated social advertising campaign successfully engaged 86,000 people in just 7 days, and was awarded Best Digital Marketing Campaign at the Northern Marketing Awards 2018. 

Deliverables

  • Fully responsive design with enhanced mobile device features
  • Interactive gambling spend calculator for Be Gamble Aware
  • Dynamic infographics throughout
  • Full analytics reporting by Fat Media team
  • Campaign strategy
  • Social media advertising

Interested in finding out more? Contact us

www.begambleaware.org