Gamble Aware


Responsible Gambling Trust (RGT) is the leading charity in the UK committed to minimising gambling-related harm. As an independent national charity funded by donations from the gambling industry, RGT funds education, prevention and treatment services and commissions research to broaden public understanding of gambling-related harm. The aim is to stop people getting into problems with their gambling, and ensure that those that do develop problems receive fast and effective treatment and support.


Our Role

We have worked with RGT to develop three websites; Be Gamble Aware – a website designed as an engaging and informative signposting tool for gamblers, the main Responsible Gambling Trust corporate website and also RGT Info Hub, a research based portal. Each development requires a different specification; the public facing Be Gamble Aware website takes the lead and is a very highly visited, intuitive website with a calming design led approach.

We continue to support Be Gamble Aware with digital marketing services, and also devised and implemented the Responsible Gambling Week campaign. In 2017 this achieved a 1,000% traffic increase compared to an average week. This integrated social advertising campaign successfully engaged 86,000 people in just 7 days, and was awarded Best Digital Marketing Campaign at the Northern Marketing Awards 2018. 


  • Fully responsive design with enhanced mobile device features
  • Interactive gambling spend calculator for Be Gamble Aware
  • Dynamic infographics throughout
  • Full analytics reporting by Fat Media team
  • Campaign strategy
  • Social media advertising

Interested in finding out more? Contact us