The campaign of the year
boasting a 1000% increase
in website traffic

One of the UK’s most respected national charities came to us to create an award-winning campaign that generated 8 million impressions…

As their original website design and development partner, our team at Fat Media are proud to have updated and refined their website over the years, keeping up with evolving website standards as well as providing users with a better platform for their needs.

Services delivered

  • Website design and development
  • Live chat functionality
  • Digital marketing campaigns

Recognition achieved

  • Best Digital Marketing Campaign
    in the Third Sector
    Northern Digital Awards 2018

Results. Delivered

1000%

INCREASE IN WEBSITE TRAFFIC

8

IMPRESSIONS

2,300

GOAL COMPLETIONS
Our challenge

We have worked
with BeGambleAware
for many years

We expertly provide ongoing digital marketing support, which is why BeGambleAware came to us to create an innovative Responsible Gambling Week campaign…that would go on to be award-winning. BeGambleAware is the UK’s national charity, committed to minimise gambling-related harm. It seeks to help people recognise when their behaviour could be problematic and provides support for those in need.

How did we do it?

Responsible
Gambling Week

In a joint initiative with Industry Group for Responsible Gambling, BeGambleAware and Fat Media created Responsible Gambling Week. The intensive week-long campaign aimed to encourage gamblers to take an objective view of their gambling habits, and educate them to recognise the signs of when their behaviour is becoming a problem.

For this important campaign, we knew we had to come up with something truly spectacular that would stand out from the crowd, while delivering an important message.
We decided to use a combination of Google, social media and banner advertising, all of which pointed users to a specific Responsible Gambling Week section of BeGambleAware’s website.

The campaign was overwhelmingly successful 

The campaign was overwhelmingly successful 

The campaign was overwhelmingly successful 

The campaign was overwhelmingly successful 

The campaign was overwhelmingly successful 

With a 1000% increase in website traffic compared to an average week.
We were very proud to receive Best Digital Marketing Campaign in the Third Sector
at the 2018 Northern Digital Awards for this campaign.

What the client had to say

“

The Digital Advertising team at Fat Media did a highly professional and intuitive job from start to finish, and are a pleasure to work with. They took the time to understand what we wanted to achieve, develop detailed analysis which was then evolved based on the data emerging throughout our campaign, and, by them continuously optimising the mix of channels, formats and styles, the results far surpassed our expectations – so much so that we have already set a higher budget for our next campaign.

Iain CorbyDirector of Operations & Development, Gamble Aware