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Our Challenge

Havwoods Accessories are a leading supplier of specialist flooring products to the property and construction industries. With a broad product range, they recognised that their existing site was difficult for customers to navigate – and as an ecommerce site, this was likely to be costing them potential sales, with customers unable to find the right product for their needs.

Alongside a refreshed look and feel of the website, Fat Media have also been appointed to take on their Search Engine Optimisation work, with the aim of improving organic rankings across a whole range of different keywords and phrases.

This involves both on-site optimisation and user experience updates, as well as a robust content marketing strategy through the new Advice Centre pages.

What We Delivered

  • Website Design

    Including an advanced mega-menu and with conversion rate optimisation in mind

  • Website Development

    By using the Magento platform, we are able to ensure Havwood’s ecommerce function is reliable and easy to use

  • Video Integration

    The new site includes product videos plus a video header on the homepage

  • SEO

    Including copywriting, technical SEO and social media outreach.

Developing the Concepts

The main consideration for the Havwoods Accessories website was a clear menu structure – previously there were two navigation bars which was quite confusing! We have simplified this by using a mega menu which breaks down the many products into logical categories, and also offers the option to search by brand.

Responsive, thoughtful interface design

As an ecommerce project, conversion rate optimisation was of course a key factor in design decisions. Sections such as the Featured Products carousel allows Havwoods to promote products of their choice, boosting sales of their most popular items.

Digital Design

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Havwoods website design

Extra Integrations

For a seamless online sales process, we have integrated the Havwoods site with both Salesforce and Orderwise – making ecommerce simpler both for customers and Havwoods themselves.

Meanwhile, social media integration pulls through the very latest updates straight to the homepage.

Our SEO team maintain the website every month, with proactive tactics to improve visibility for key search terms.

Advanced Delivery Options

Thanks to the extensive possibilities within Magento, we have been able to create a complex set of rules for delivery options. These rules select the correct price depending on the time frame requested, delivery address, order value and time of order. By having so much control in this area, Havwoods are sure to always charge the optimum delivery price – for them and their customers.

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