Havwoods Accessories are a leading supplier of specialist flooring products to the property and construction industries. With a broad product range, they recognised that their existing site was difficult for customers to navigate – and as an ecommerce site, this was likely to be costing them potential sales, with customers unable to find the right product for their needs.
Alongside a refreshed look and feel of the website, Fat Media have also been appointed to take on their Search Engine Optimisation work, with the aim of improving organic rankings across a whole range of different keywords and phrases.
This involves both on-site optimisation and user experience updates, as well as a robust content marketing strategy through the new Advice Centre pages.
What We Delivered
Including an advanced mega-menu and with conversion rate optimisation in mind
By using the Magento platform, we are able to ensure Havwood’s ecommerce function is reliable and easy to use
The new site includes product videos plus a video header on the homepage
Including copywriting, technical SEO and social media outreach.